Channel letters are three-dimensional sign elements often used in exterior signage on buildings. These versatile and eye-catching letters are typically made of metal and are illuminated from the inside by either neon or LED. They can be customized in terms of fonts, sizes, and colors, allowing businesses to display their names, logos, or other branding elements in a professional and attention-grabbing manner. Channel letters provide excellent visibility both during the day and at night, enhancing a company’s presence and ensuring that it stands out from a distance. Their durability, flexibility, and ability to convey a sense of sophistication make them a popular choice for businesses looking to make a strong and lasting impression.